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Do you know how to find the most suitable domain name for your business? Which of the many domain name extensions should you choose from when marketing your particular business? In my experience, a good domain name can count for up to fifty percent on whether or not you win the search engine battle in getting your site noticed.
Good keyword research is very important, in choosing a good domain name. With more than a 130 million active sites out there. Your website is just not going to get noticed, without good research.
You may have heard of the old saying "a battle is sometimes won or lost before the troops hit the battle-field". This maxim can be applied when choosing a good domain name. Years ago I used to say if your site does not appear somewhere in the top 30 results of a given search engine you are virtually invisable. These days it is more like the top 10, preferably the top 3 results.
There are plenty of good free keyword research tools on the web but like anything you do only get what you pay for. I'll give you a few tips on resources at the bottom of this page.
Lets look at the components of a good domain name. In our example I have used a generic Top Level Domain or (gTLD). A domain name is made up of one or more parts, called labels, that are separated by dots. The part we are interested in for now is the part that precedes the .net in this case, it is sydneybabyphotography, which belongs to a client of mine. The reason this makes a good domain name is because the name clearly and in only a few words describes both the nature of the business they are in as well as the location in which the person wants to dominate. It also happens to score well with the particular keyword research tool that I like to use SBI's Brainstorm It - Keyword Research Tool . The result in this case is that this business has consistently scored a rank of 1 in Google and other search engines for the past few years.
Please Note: A good domain name alone will Not give you a number 1 rank in the search engines.
The use of dashes in a domain name like in www.internet-marketing-for-small-business.net is really for your visitors than for search engines because it makes the domain more readable than without the dashes. Depending on whom you speak to the search engines do not "see" the dashes in the domain so in theory at least, if all else being equal, whether you search on a domain name with or without dashes should not make a difference in the ranking. My personal preference though, especially if competition is hot, is to go with a domain without the dashes, if available and if the domain has 3 or less words, because most people as in our example who are looking for baby photography in Sydney are more likely to search on sydney baby photography than sydney-baby-photography.
I use a keyword research tool called "Brainstorm It". In my opinion it is one of the best tools on the web. For more info click SBI's Brainstorm It Keyword Research Tool.
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