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RSS or Really Simple Syndication is a quick, easy and convenient way of distributing internet content (your's or others) to subscribers automatically in a standard format. It is one of a number of different feed "brands", another popular one is Atom feed. However the RSS feed standard is by far and way the most popular. The data that can be distributed can take the form of text, images, audio or video and is distributed in the format known as .XML . Once distributed this data can then be received and read by software known as RSS Readers, Feed Readers or Aggregators.
The benefits of RSS for the publisher is that their content is syndicated automatically once a feed has been established. Whilst the benefit to the end user is that they don't have to visit their favorite websites or blogs regularly to check for new content. Instead all their freshest data can be viewed by the preferred RSS Reader. Some popular options are the Google Reader, iGoogle, My Yahoo and Bloglines are all free web based Readers
An advantage of RSS that is not widely considered, is the amount of and quality of internet traffic that can be generated. Imagine the power of having your content being pulled down from the internet automatically into thousands of peoples RSS feed readers at the same time by subscribers - people that have actually asked "show me more of this content" when it arrives. The take up is much greater than email marketing for example, and most of forms of traditional marketing.
If your interested in taking action on your website that will result in long term free traffic and increased sales.
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